The Laois Website Enquiry Scorecard: A 20-Point Check You Can Run in 30 Minutes

If your website is getting traffic but not enough calls or enquiries, the problem is rarely “people don’t like the design.” More often, the site is unclear, hard to use on mobile, short on trust signals, or missing the information people need before they contact you.

This is a practical scorecard you can run in about 30 minutes. Score each item 0 / 1 / 2:

• 0 = missing or poor

• 1 = present but could be stronger

• 2 = strong and clear

At the end, you’ll know exactly what to fix first.

If you’d rather have us run this audit for you and prioritise the work, use our Contact page and send your website link.

How to score your site

You’re aiming for 28+ out of 40.

• 0–18: urgent conversion issues (you’re losing leads)

• 19–27: decent foundation, but key gaps are costing you enquiries

• 28–34: strong site; focus on refinements and SEO

• 35–40: excellent; focus on scaling and content growth

Category A: Clarity and first impression (10 points)

1) Your homepage headline states what you do (2 points)

A visitor should understand your business in 5 seconds.

2) Your service is explained in plain language (2 points)

Avoid generic phrases like “quality solutions” without specifics.

3) You have one primary call-to-action (2 points)

Example: “Request a Quote” or “Book a Call” (not five different CTAs competing).

4) Your navigation is simple (2 points)

Services, About, Portfolio/Work, Contact. That’s enough for most SMEs.

5) The page answers “why you?” quickly (2 points)

Short proof points: experience, certifications, turnaround time, warranty, reviews.

If this category scores low, start with Web Design Laois (structure and messaging fixes are usually the fastest win).

Category B: Mobile contact friction (8 points)

6) Phone number is tap-to-call (2 points)

Especially important for local service businesses.

7) Contact is one click away (2 points)

Contact page in the main menu; a visible button is even better.

8) Forms are short and usable on mobile (2 points)

Name + email + message is often enough. Long forms reduce submissions.

9) You show response expectations (2 points)

Even a line like “We reply within 1 business day” increases submissions.

If your forms break or you don’t want to manage updates/monitoring, see Website Maintenance & Care Plans.

Category C: Trust and proof (8 points)

10) You show real reviews/testimonials (2 points)

Ideally with names and businesses.

11) You show examples of work or results (2 points)

A small portfolio section builds confidence quickly. See Portfolio for how we present proof.

12) Your About page feels real (2 points)

Who you are, how you work, and why customers stay with you.

13) You include “decision info” (2 points)

Typical timeline, service area, what happens next after enquiry.

Category D: “Local relevance” signals for Laois (8 points)

14) You clearly state your service area (2 points)

Be specific: Portlaoise, Portarlington, Mountmellick, Abbeyleix, Stradbally, Durrow, Rathdowney (only where genuine).

15) Your contact details are consistent sitewide (2 points)

Same phone/email/location across header, footer, and Contact page.

16) Your service pages match what people actually search (2 points)

Not just one “Services” page—separate pages for core services perform better.

17) You have location-aware copy without “thin location pages” (2 points)

A few well-written mentions of where you serve beats dozens of near-duplicate pages.

If you want to strengthen visibility in local search, your next step is SEO Laois (technical + content + local intent).

Category E: Performance and reliability (6 points)

18) Pages load quickly on mobile (2 points)

Slow sites lose enquiries.

19) No broken elements (forms, buttons, menus) (2 points)

20) You have a plan for updates/backups (2 points)

If you’re unsure, start here: Website Maintenance & Care Plans.

What to fix first (the “highest impact” order)

1. One clear primary CTA

2. Contact friction (tap-to-call, short form)

3. Proof (reviews + examples)

4. Service page clarity (what’s included, who it’s for, FAQ)

5. Speed and reliability

6. Then scale SEO content

If you want us to apply these fixes for your Laois business, start with Services and then send us a message via Contact.